Industry News, Printers News

Leonhard Kurz Demonstrates Where ‘Soft Touch Meets Visual Design’

“In our visually overloaded world, the tactile sense is becoming increasingly important."

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By: Anthony Locicero

Copy editor, New York Post

Leonhard Kurz has developed a new product line for in-mold decoration with a tangible and visible soft surface. These IMD coatings exhibit novel haptic properties while offering the same design and functional scope as Kurz’s general products for the IMD process. The haptic and visual designs are transferred in a single process step during the injection molding process. Whereas a velvety haptic effect has previously been reserved for single-color designs only, the new coatings can lend a soft fin...

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